September 22, 2014

Kingsford is Barbecue: An Observation



I was at the store today, looking at the seasonal section that is slipping away from summer to the fall. The firewood is being replaced with Oktoberfest beers; Halloween candy is rearing its ugly head. The barbecue briquettes are still on the shelf though. There are different sizes and flavors, and various accessories hand around them. There is one thing all those bag have in common – red, white, and blue. Most of those bags show the Kingsford logo. There is one group of bags on the lower left who just carry the colors without the logo. It is a store brand. It is priced 30% less than the comparable sized bag of Kingsford briquettes. I see that display, and it tells me one thing: Kingsford is barbecue.